Be careful not to take the Jaguar road for there is no coming back.

Maybe there's a reason why I'm not a designer.

The interior is head and shoulders the best I've ever seen in a car too.

Might not look like other Ferraris, but why should it? It's NOT like other Ferraris.

This sounds kind of fun. It’s curious they weren’t allowed to drive though..

> But I can say that the Torque Shift Engagement system — which gives the driver five power levels on the right paddle and five engine-braking levels on the left — is one of the most intriguing ideas I’ve seen in an electric car. It doesn’t simulate gear changes. It creates an entirely new torque language controlled by the driver, introducing an active decision-making element to trajectory management that sounds like it could restore the kind of driver engagement that many enthusiasts fear EVs have lost.

It's doubly a shame because Jony actually owns one of the all-time most beautiful classic Ferraris – the 250 Europa. I was hoping they'd do a modern re-imagination and revival.

https://www.ferrari.com/en-EN/auto/250-europa

Fortunately everyone will laugh and cringe, the usual car "journalists" will bite their tongues because they don't want to lose access, time will pass and it will be forgotten because Ferrari can afford to make these mistakes ( for now.. )

Previously it had been known that Jony Ive was working on the interior of this car, but it seems his firm is responsible for the exterior as well[0].

> LoveFrom was given the creative freedom needed to define the design direction of the project from the outset, translating this design language into an authentic Ferrari experience.

[0]https://www.ferrari.com/en-US/corporate/articles/ferrari-luc...

In other words, they made an EV do wroom-wroom?

EVs, by contrast, feel more like appliances meant to be used and enjoyed. And there will always be a more advanced model coming out just around the corner.

They've kind of hinted at the fact that this is meant to be more of an appliance than other models, with a more accesible price:

> “We were excited about a five-seater car that was flexible, versatile and inherently luxurious,” he tells TopGear.com during an exclusive walk-round. “Of course, the price point means it’s exclusive but it’s more accessible and relevant. That’s a new paradigm, and also the biggest challenge.” He gestures to the roof-line. “Imagine how much easier our job would have been if we’d been able to pull this point down two inches.”

Although I suspect the price will still be very much out of my range, there may well be some wealthy buyers out there who would love to have a Ferrari as a family sedan. Look at the success of the Cayenne - something that a lot of people snubbed their nose at initially. Honestly if I had the means I would be much more interested in this than any of their other cars. I'm definitely in the cars-are-meant-to-be-driven camp.

Edit: oh the estimated price is $640k. Yeah I don't think it will sell well at that price - though I also don't pretend to understand the market for super cars or the motivations of super car buyers.

Again, a heritage brand ruined by an obnoxious, pesky iPad like display that has no business being in a Ferrari.

The front profile is hideous too.

It would have been trivial for Ferrari to just make their classic style but now, electric! And it would have been full of compromise.

Ferrari has made, in their opinion, the best design for the constraints and challenges of an Electric Vehicle. 4 motors, battery, human.

Good for them for putting real effort into it. And not just making a cash grab.

Otherwise, I think this car has a lot of excellent new tech in a package that just won't get the motor(s) firing for most people - especially at a 650K price point.

It's a shame they couldn't figure out a way to make the shape look a bit more sporting. Who cares about practicality when you're driving a ferrari?

The design though, it seems very... uninspired? It has hints of throwback in the design, but imo it does not have the look of luxury or sports car.

Compare that to the next car on the list, now that's thrilling.

https://www.ferrari.com/en-EN/auto/849-testarossa

Do you know why no one has ever put rotating switches on a steering wheel face before? Because it requires two fingers to operate the switches and thus taking your entire hand off the wheel. Those knobs and switches might as well be in the center console because it takes a similar amount of effort and diversion of attention to operate.

This looks like a car designed by someone who's never driven before. Did the early prototypes feature bubble domes before they were forced to tell Ive that won't work?

For the vast majority of people, a Ferrari is something aspirational. But for those who can afford one but would rather have “normal” car, this might appeal. It has the form of something practical while still signalling wealth.

Before now, that generally meant those equally-ugly but for different reasons 4-wheel drive and SUVs.

If you view this as (for example) something for rich mums to take their kids to school in, then it makes a lot more sense.

At least that’s the demographic I think they’re quietly going after.

Maybe it is really a functional prototype, but Ferrari as a company does strange things. They live off of their name brand, but they make buying and owning their cars a pain and frankly I don’t think they are very high quality compared to what other car makers in their price point are doing.

I guess not having large air intakes and generally a slightly larger frontal area helps with that (the coefficient of drag is always multiplied by the area, so this might not be the most aero Ferrari ever, that's a different claim).

I scrolled further and saw the front of the car, and now I get what the comments meant. Holy moly. That‘s worse than the Jaguar rebrand on my scale.

I personally feel like it looks like a disposable tech hardware product, but to each their own. I'm sure a lot of people will love it.

You could buy a V12 Ferrari at that price, if a Ferrari is what you want. Or a Rolls Royce Spectre if you want something quiet and luxurious.

"Hmeep!"

Ferrari horns are in my opinion legendary wonderful toots. And I'm troubled that this car offers very little "Ferrari" while sitting atop its brand.

Man, I miss the 90's. Best decade for electronic music ever.

It's just a powertrain change why mess up all the styling.

Then again the uproar might be the point of the experiment.

Edit: As an electric Ferrari family car it’s not too bad imo. Making it look like a mid-engine v12 would be silly, since it’s not that.

https://www.youtube.com/watch?v=K-o0r2zSgCE

This is totally impossible to read without hearing it in Ive's soothing voice.

Edit: I do love the analog buttons in the interior though. I despise those big screens with all the controls, and no tactile feedback.

Typo on the Ferrari website...

Unbelievably ugly stance.

The display & controls do look very nice!

I love how they found a way to make the sound provide real feedback. I wonder if the cabin gets feedback faster than the speed of sound in air would travel, that would be neat. I'm skeptical they kept the loop fast enough to beat speed of sound in metal though (5000~6000 m/s for steel).

> The Luce’s sound system doesn’t generate artificial noise. Instead, a precision accelerometer mounted at the center of the rear axle captures the actual vibration of the rotating electric components. That signal is then filtered, equalized, and amplified — essentially working like an electric guitar’s amplifier. The result is a sound that’s rooted in the real physics of the machinery, not synthesized from a speaker library.

https://electrek.co/2026/05/25/ferrari-luce-first-electric-f...

Parsimonious product design with IMHO out of date conception of what's "cool". I think Ive is pretty washed up at this point.

The body lines? What body lines? I’m a vocal critic of derivative design, but this space egg usually is little more than a Junior Study drawing at best. It’s so bland it might as well be still made of clay.

I’m not being unfairly harsh here, there’s a huge tradition of sorting a car’s emotional response - yes, Countach being a prime case study - but I get more “This is interesting” from the latest Prius than anything with this design, in parts or taken as a whole. I can’t be alone, and I suppose the reactions will be savage. I am kind of giddy thinking about what some of the more crude phrasings might be from the likes of Clarkson or Harris.

This is a design for the Super Yacht club. If it was a concept car for a Chinese knock off of a Honda, it would be rightly panned at first sight. Was it designed on a first generation Macintosh?

It has no character whatsoever. The interior looks like patio furniture intended for a retirement home. To call it a failure is not quite right, because sometimes things like the Pontiac Aztek have coherent thought and risks involved. This has none of those things. Mayo on white bread with a glass of room temperature tap water.

In a strange way I love it because it might as well be called the Ferrari Hubris. Just…wow…

Can't believe they are asking 600k for this thing.

It is almost like Ferrari is trying to punk its customers.

Ps. Everyone is hating it on FerrariChat

Even the color they chose for the reveal speaks to me like "rich luxury car without personality"

the phone screen shots show a pathetic 270km range...